At this year’s ANUGA Foodtec trade fair in Cologne, the SCHWARTE GROUP presented its new corporate design in a uniform brand identity.
Effecticore provides new impulses
In the course of the SCHWARTE GROUP’s brand relaunch, Effecticore conceived an exhibition stand design that focuses on the holistic brand experience: brand colours and logos that are visible from afar ensure recognition. A clear, modern stand design with many quiet areas gives the products the space they need to look good. To show the products in action, mood images, photos of convinced customers and the newly developed advantage argumentation were presented on a flat screen. In connection with the presentation of the new product SCHWARTE JANSKY AKKU Vplus, Effecticore and the SCHWARTE team succeeded in creating moments of experience that will be remembered by the trade fair visitors for a long time.
Do not miss out on opportunities
“At such an important industry trade fair, it is particularly essential to use the trade fair presence properly,” says Lutz Eckardt, Managing Director of Effecticore. “Many companies spend a lot of money on set-up, travel and personnel costs, but attribute too little importance to the sometimes most important part – informing potential customers in detail about the services and product range – and go to the trade fair with outdated sales documents and marketing materials.” Therefore, in addition to the stand design, new, appealing brochures and sell sheets were developed for the SCHWARTE GROUP in order to have the best possible basis for trade fair appointments.