A strong appearance – brand & sales communication

A strong corporate identity with high recognition value is essential for every company. This is especially true for SMEs that have to assert themselves against larger competitors and want to keep competitors of their size at bay. In order to score points here, informative and appealing communication is needed that stands out and remains in the memory. In this context, Baumbach Zerspanungstechnik relies on two pillars: a new, modern corporate design and new impulses in sales communication.

The foundation is the clear, noticeable corporate design that stands out from the mass of competitors. The new appearance combines a technically influenced logo, striking and practical fonts and a colour scheme that catches the eye at first glance with the corporate colour grass green.

The second building block was the development of new tools for sales support. On the basis of service descriptions and USPs, which were developed in a joint workshop, the Effecticore team developed a self-confident, convincing sales communication – tailored to the concerns and “pain points” of customers and those who are to become customers. Whether by direct mailing with print brochure or by electronic company presentation: Baumbach sets new standards in the sales process with the new communication.

Thank you very much for your support! We are getting very good feedback on the new documents. A great achievement! – Carsten Baumbach

“We experience on a daily basis that the topic of sales communication is gaining in importance for small and medium-sized businesses. This is the decisive factor in whether new leads and customers can be won. And if the communication is not right, opportunities are lost,” says Lutz Eckardt, Managing Director at Effecticore. “Yet a lot can often be improved quickly here with clearly defined USPs and good content.”

Practical tip: The starting point for optimising sales communication is the content and messages that you want to send as a company. These can be developed particularly effectively in a joint content workshop.