GABLER Thermoform develops, manufactures and sells machines that are used worldwide for the production of plastic packaging for the food sector using the thermoforming process. The new website is intended to serve as a central platform for international sales support. The focus here is on a sales-boosting and modern presentation that clearly presents and explains both the areas of application and the extensive product portfolio.

The project started with a comprehensive analysis of the status quo of the existing marketing activities. In addition, we held a content workshop with the executives of GABLER Thermoform. Based on these results, we developed and created the content for the new website. Here we chose an approach with two points of view with the questions a) What is to be produced? and b) Which machine is best suited for which product and which scale of production? Both in terms of content and visuals, the communication of the contents is clear and easy to grasp. With the help of an interactive world map, all international contacts are presented at a glance, making it much easier to establish contact. For additional lead generation, a contact form is available that enables an application- or product-specific information request from interested parties.