Trade fair presence with a wow effect

After Corona, the world's leading trade fairs were once again the focus of attention in various industries in 2022. Alongside Bauma in Munich, K Messe - as the leading trade fair for the plastics industry - was one of the very big B2B trade fairs in 2022.

For Sesotec, a leading supplier of solutions for contaminant detection in the plastics industry, the K trade fair 2022 was the opportunity to present the latest innovative solutions. With a significantly larger stand and a lot to show, the task was clearly formulated: to present Sesotec in an eye-catching way and to demonstrate internally and externally the dynamism with which the company operates.

The result: a B2B trade fair presence with a wow effect! A 16-metre wide curved LED wall with individually created video content in 3D and 2D animation was the central eye-catcher. At the same time, all important USPs and top themes were played in the video sequences.

Effects achieved:

• A significant increase in the quantity and quality of trade fair leads.
• Strong signal effect in the market and internally
• Noticeably increased media impact on LinkedIn and in trade media