{"id":3297,"date":"2017-11-07T10:03:16","date_gmt":"2017-11-07T09:03:16","guid":{"rendered":"https:\/\/www.effecticore.de\/b2b-marketing-blog\/unkategorisiert\/osb-website-relaunch-viel-mehr-als-nur-ein-internetauftritt\/"},"modified":"2023-07-18T13:03:07","modified_gmt":"2023-07-18T11:03:07","slug":"osb-website-relaunch-viel-mehr-als-nur-ein-internetauftritt","status":"publish","type":"post","link":"https:\/\/www.effecticore.de\/en\/b2b-marketing-blog\/website-relaunch-en\/osb-website-relaunch-viel-mehr-als-nur-ein-internetauftritt\/","title":{"rendered":"OSB Website Relaunch: Much more than just an internet presence"},"content":{"rendered":"<p>&#8220;Much more than just a job&#8221; is a motto of OSB AG, with which the Munich-based provider of engineering &amp; IT services addresses interested applicants. &#8220;Much more than just a website&#8221; is the credo with which we revised our client&#8217;s internet presence. The result? Customers and potential applicants now see and feel at first glance who OSB AG is and what makes this company so special<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.effecticore.de\/en\/b2b-marketing-blog\/website-relaunch-en\/osb-website-relaunch-viel-mehr-als-nur-ein-internetauftritt\/#Website_relaunch_users_want_to_find_what_they_are_looking_for\" >Website relaunch: users want to find what they are looking for<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.effecticore.de\/en\/b2b-marketing-blog\/website-relaunch-en\/osb-website-relaunch-viel-mehr-als-nur-ein-internetauftritt\/#Website_relaunch_users_want_to_find_what_they_are_looking_for-2\" >Website relaunch: users want to find what they are looking for<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.effecticore.de\/en\/b2b-marketing-blog\/website-relaunch-en\/osb-website-relaunch-viel-mehr-als-nur-ein-internetauftritt\/#Website_relaunch_content_is_king_but_the_imagery_must_also_be_right\" >Website relaunch: content is king, but the imagery must also be right<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.effecticore.de\/en\/b2b-marketing-blog\/website-relaunch-en\/osb-website-relaunch-viel-mehr-als-nur-ein-internetauftritt\/#Website_relaunch_Mobile_content_%E2%80%93_for_everyone_who_surfs_on_the_go\" >Website relaunch: Mobile content &#8211; for everyone who surfs on the go<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Website_relaunch_users_want_to_find_what_they_are_looking_for\"><\/span><strong>Website relaunch: users want to find what they are looking for<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The same rules apply in department stores as on the Internet &#8211; everyone wants to find what they are looking for quickly. Clarity is important. We took this to heart for OSB AG and created customer-friendliness on the web: With a particularly user- and operator-friendly website design. This makes visitors feel at ease, gives them a good overview &#8211; and makes them happy to come back.<br \/>\nMany OSB AG topics are complex. How do you get visitors to stay on board and not keep surfing? With an optimised content structure, we present even specialist areas of the company clearly and prepare them in an understandable and interesting way for laypeople. At the same time, experts feel addressed at eye level.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Website_relaunch_users_want_to_find_what_they_are_looking_for-2\"><\/span><strong>Website relaunch: users want to find what they are looking for<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The same rules apply in department stores as on the Internet &#8211; everyone wants to find what they are looking for quickly. Clarity is important. We took this to heart for OSB AG and created customer-friendliness on the web: With a particularly user- and operator-friendly website design. This makes visitors feel at ease, gives them a good overview &#8211; and makes them happy to come back.<br \/>\nMany OSB AG topics are complex. How do you get visitors to stay on board and not keep surfing? With an optimised content structure, we present even specialist areas of the company clearly and prepare them in an understandable and interesting way for laypeople. At the same time, experts feel addressed at eye level.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Website_relaunch_content_is_king_but_the_imagery_must_also_be_right\"><\/span>Website relaunch: content is king, but the imagery must also be right<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We have created plenty of space for content, because there is a lot to tell: About OSB AG&#8217;s impressive core bars, excellent references, motivated employees and unique social commitment. Good, regularly maintained content not only pleases visitors to the website, search engines also jump on it and our client is always ranked in the first rows. Despite everything, we have avoided lead deserts and created a professional ambience with an appealing selection of images, which at the same time binds the viewer emotionally.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Website_relaunch_Mobile_content_%E2%80%93_for_everyone_who_surfs_on_the_go\"><\/span>Website relaunch: Mobile content &#8211; for everyone who surfs on the go<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you have your finger on the pulse, you automatically have to have it on your smartphone. &#8220;New statistics show that the user share has more than doubled since 2012. 78 percent of Germans use smartphones,&#8221; Lutz Eckardt, Managing Director of Effecticore, sums up the trend. &#8220;In the design and content of the OSB website, we also took mobile representation into account from the very beginning and served it optimally.&#8221;<br \/>\nThe result &#8211; a website that perfectly responds to the needs of the user in all forms and situations and conveys to him: OSB AG is much more than just a company &#8211; it is a trustworthy partner that you definitely want to get to know better.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Much more than just a job&#8221; is a motto of OSB AG, with which the Munich-based provider of engineering &amp; IT services addresses interested applicants. &#8220;Much more than just a &#8230; <\/p>\n<div><a href=\"https:\/\/www.effecticore.de\/en\/b2b-marketing-blog\/website-relaunch-en\/osb-website-relaunch-viel-mehr-als-nur-ein-internetauftritt\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":7,"featured_media":2437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,77],"tags":[],"class_list":["post-3297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marke-corporate-design-en","category-website-relaunch-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.effecticore.de\/en\/wp-json\/wp\/v2\/posts\/3297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.effecticore.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.effecticore.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.effecticore.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.effecticore.de\/en\/wp-json\/wp\/v2\/comments?post=3297"}],"version-history":[{"count":2,"href":"https:\/\/www.effecticore.de\/en\/wp-json\/wp\/v2\/posts\/3297\/revisions"}],"predecessor-version":[{"id":3300,"href":"https:\/\/www.effecticore.de\/en\/wp-json\/wp\/v2\/posts\/3297\/revisions\/3300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.effecticore.de\/en\/wp-json\/wp\/v2\/media\/2437"}],"wp:attachment":[{"href":"https:\/\/www.effecticore.de\/en\/wp-json\/wp\/v2\/media?parent=3297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.effecticore.de\/en\/wp-json\/wp\/v2\/categories?post=3297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.effecticore.de\/en\/wp-json\/wp\/v2\/tags?post=3297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}