What resonates with your target groups counts
Effective Communication
The best strategy does not help if the defined content is not communicated in a first-class manner - regardless of the channel. We support SMEs from industry and services in sending the right messages internally and externally. We are convinced that the focus is always on achieving the greatest possible effects for your company.
Internal Communication
In many cases, successful improvement of sales and marketing stands and falls with internal communication. Only those who communicate with their employees early, transparently and sustainably will develop enthusiasm and strength for new ideas and processes. We help you with this.
External Communication
"Communication is what gets across" - we put your B2B marketing into practice according to this proven principle. Building on clearly defined sales targets and target groups as well as stringent action planning, we start implementing the communication. Effectively and efficiently!
Services
Whether with individual services or as a complete package - with the following modules we support you in your internal communication and your external market presence:
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Corporate Design
A strong brand is the basis for successful marketing. Only if your brand is recognisable, consistent and clearly differentiated from the competition will other measures pay off. With our corporate design expertise, we help you create an unmistakable image and brand presence.
// Brand architecture
// Branding
// Corporate Identity
// Corporate Design
Content
Marketing
Good content is a must. But what does "good" content mean? Relevance, added value and topicality are the keywords here. Content with added value that addresses the needs of your target group and points out solutions is the be-all and end-all of a successful website. Blogposts on current industry news and trends are ideal for sharing your own content on social media channels as well.
// Content strategies
// Conception
// Branded Content
// Content Marketing
// Content Platforms
// Text/Editing
// Print/Web/Video
Basis
Communication
Classic marketing continues to be an indispensable building block in communication, especially for B2B companies. Whether shell sheets for new products, image brochures or sales-supporting materials: well-prepared basic material is among the most important groundwork.
// Advantage argumentation
// Brochure concepts
// Sales support material
// Trade fair communication
Websites
The website is the digital business card of your company. Appealing design, intuitive user experience and search engine optimised content come together here. In addition, your website is an important tool for generating leads.
// Website conception
// User Experience
// Interface Design
// Landing pages
// Lead generation
// Content editing
Social
The prerequisite for effective relationship marketing is a strong database. Identifying and getting to know your customers, target customers and prospects and obtaining their contact details is crucial for success. The result is a CRM database on which targeted, measurable dialogue marketing can be built. We support you in building up such a CRM basis, optimising it - and thus creating the basis for effective marketing.
// CRM consulting and analysis
// Data analysis & processes
// Dialogue marketing concepts
// Interfaces
// CRM platforms
// Monitoring
Personal-Marketing
The battle for talent remains exciting - and is no longer fought only with recruitment advertisements. The basis for effective recruiting is a strong employer brand. We help companies define their employer brand and build it across all channels, both internally and externally. Combined with convincing personnel image ads and Google for Jobs, we thus ensure efficient personnel marketing and targeted recruiting.
// Employer Branding
// Personnel image campaigns
// Personnel advertisements
// Google for Jobs
// Social Recruiting
// Mobile Recruiting