To improve your search engine ranking for relevant keywords and thus gain more traffic, a well thought-out SEO strategy is essential.
Content is king. Only if your content offers added value to your customers, and to those who are to become customers, can you achieve success.
Social networks such as LinkedIn and Facebook continue to be important tools for attracting prospects.
A good website with relevant content, a good user experience and specific landing pages for lead generation is essential to attract new customers.
Optimizing your website for mobile applications should be a given these days - it's essential for the success of your online presence.
A call-to-action button is one of the most important elements in lead generation. The wording and design of CTAs is just as important in converting potential leads as their proper placement and use.
Without a form, no lead. But even here there are some points that need to be considered. We help you to create an optimized lead generation form: from structure to Thank You Page.
The only goal of a landing page is to convert visitors into leads. This is where engaging content, clear call-to-action buttons and lead generation forms come together.
Not every lead has a concrete purchase intention right away and must first be convinced of your company's services. Further lead nurturing and processing is best achieved with content that offers added value and makes you memorable.
The automation of marketing activities such as follow-up emails, personalized emailings and recommendations simplify the workflow enormously. This means that leads can automatically be constantly provided with relevant content.
A well thought-out CRM system simplifies contact maintenance and management enormously. It is a must for targeted relationship marketing, effective lead generation and lasting customer loyalty.
EMailings and newsletters are a proven way to regularly provide customers with relevant content and suitable offers. In addition, you get to know your customers even better through click behavior and can optimize your content accordingly.
Not every content is equally interesting for every customer. It's much more effective to tailor content specifically to a customer's needs. The more you learn about a user through click behavior and reactions, the better you can personalize your offer.
It is very important to know what your customers think of your company and your offer. You can find this out not only through direct contact, but also via social media. In this way, you can identify what moves your customers and thus respond better to their needs.