Due to company mergers and a new umbrella brand introduced in 2015, which was not sufficiently perceived by the market, there was no uniform and strong brand presence at ARBAprocessing and its sub-brands Schwarte Jansky and Schwarte-Milfor. The introduction of the new umbrella brand SCHWARTE GROUP with the business units SCHWARTE JANSKY and SCHWARTE PROCESSING therefore required a complete overhaul of the company's overall appearance: corporate design including logo, brochures and sell sheets, the business stationery as well as the websites had to be redefined and implemented. Furthermore, the new appearance had to be communicated clearly and comprehensibly to the outside world and, in addition, the product innovation SCHWARTE JANSKY AKKU Vplus had to be presented at ANUGA FoodTec 2018 with a coherent trade fair concept. Our lead time for the complete implementation - 2 months! Even we call that sporty.
Together with SCHWARTE, we started the project with a brand workshop and defined a new brand architecture. Then it was time to revise the sales material with new strong sales arguments. This was followed by SEO-optimized content development, where we ensured multiple use in different media. In addition, we were responsible for the design as well as the coordination of the trade fair stand with accompanying trade fair communication. Here we were able to successfully launch the new orientation and positioning of SCHWARTE as well as the new products.
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