OSB Website Relaunch: Much more than just an internet presence

“Much more than just a job” is a motto of OSB AG, with which the Munich-based provider of engineering & IT services addresses interested applicants. “Much more than just a website” is the credo with which we revised our client’s internet presence. The result? Customers and potential applicants now see and feel at first glance who OSB AG is and what makes this company so special

Website relaunch: users want to find what they are looking for

The same rules apply in department stores as on the Internet – everyone wants to find what they are looking for quickly. Clarity is important. We took this to heart for OSB AG and created customer-friendliness on the web: With a particularly user- and operator-friendly website design. This makes visitors feel at ease, gives them a good overview – and makes them happy to come back.
Many OSB AG topics are complex. How do you get visitors to stay on board and not keep surfing? With an optimised content structure, we present even specialist areas of the company clearly and prepare them in an understandable and interesting way for laypeople. At the same time, experts feel addressed at eye level.

Website relaunch: users want to find what they are looking for

The same rules apply in department stores as on the Internet – everyone wants to find what they are looking for quickly. Clarity is important. We took this to heart for OSB AG and created customer-friendliness on the web: With a particularly user- and operator-friendly website design. This makes visitors feel at ease, gives them a good overview – and makes them happy to come back.
Many OSB AG topics are complex. How do you get visitors to stay on board and not keep surfing? With an optimised content structure, we present even specialist areas of the company clearly and prepare them in an understandable and interesting way for laypeople. At the same time, experts feel addressed at eye level.

Website relaunch: content is king, but the imagery must also be right

We have created plenty of space for content, because there is a lot to tell: About OSB AG’s impressive core bars, excellent references, motivated employees and unique social commitment. Good, regularly maintained content not only pleases visitors to the website, search engines also jump on it and our client is always ranked in the first rows. Despite everything, we have avoided lead deserts and created a professional ambience with an appealing selection of images, which at the same time binds the viewer emotionally.

Website relaunch: Mobile content – for everyone who surfs on the go

If you have your finger on the pulse, you automatically have to have it on your smartphone. “New statistics show that the user share has more than doubled since 2012. 78 percent of Germans use smartphones,” Lutz Eckardt, Managing Director of Effecticore, sums up the trend. “In the design and content of the OSB website, we also took mobile representation into account from the very beginning and served it optimally.”
The result – a website that perfectly responds to the needs of the user in all forms and situations and conveys to him: OSB AG is much more than just a company – it is a trustworthy partner that you definitely want to get to know better.