WordPress website for the IoT Suite
What do you do when a business unit in the field of agricultural technology develops a service package that has the potential for independent success in the market? This was the question we faced together with our customer OSB connagtive and its IoT Security for Embedded Systems unit. Originally started purely as part of agricultural technology projects, the company wanted to take advantage of the growing demand in many different sectors.
We supported this expansion strategy with a pragmatic and efficient brand launch. At the center: the new website for the IoT Suite product and brand. Typical of Effecticore's pragmatic approach: brand design and web design were developed on the basis of the website project - without any lengthy upfront work.
The website was created using WordPress. The focus was on an easy-to-understand presentation of the complex topic of IoT security and the wide range of services offered by the IoT Suite. An individually implemented quotation calculator was also used to give interested parties a first impression of the costs and scope of their projects.
Effects achieved:
- Efficient launch of the independent "IoT Suite" brand
Opening up the brand positioning for customers from all industries with a need for embedded IoT security
Qualitative support for lead generation through the calculator for quick orientation for potential customers