PRODUcT LAUNCH
Product launch: FLEX-LINE
How can you position a completely newly developed product line on the market in an eye-catching way and modernize the entire brand image at the same time? This was the challenge we faced together with our customer GABLER Thermoform when launching the new FLEX-LINE. The launch of the product went hand in hand with a comprehensive redesign of the general look & feel and imagery, which also significantly upgraded older products and media.
It is particularly worth mentioning that the launch of the new FLEX-LINE took place during the renowned K trade fair, the world's leading trade fair for the plastics industry, which only takes place every three years.
In an agile process, we not only developed a customized brand strategy that spans various channels, but also created a series of eye-catching key visuals. These impressively underline the strengths of the product and the innovative power of the company. We also created high-end machine renderings to present the machine in a professional and contemporary way, which clearly adds value to the marketing. The significantly modernized brochure design developed especially for the FLEX-LINE and the innovative imagery were applied to all older machine models following the launch.
This comprehensive project has enabled us to successfully establish the new machine on the market and at the same time raise the entire brand image to a new level, which will strengthen the company's positioning in the industry in the long term.
Effects achieved:
- Strong launch of the FLEX-LINE at the K trade fair
- Relaunch of the entire brand presence
- Extremely positive feedback from customers
- Strengthening GTF's image as an innovative and future-oriented company

Client
GABLER Thermoform
Industry
MACHINE CONSTRUCTION
TOOLS used
SERVICE: CORPORATE DESIGN UPDATE
Modernization of the brochure layout and imagery to create a new overall look and feel


Brochure concept
We developed a completely new brochure concept for the launch of the FLEX-LINE, which was subsequently applied to all other products.

Brochure design before

High-end renderings
High-quality renderings of the machines ensure a much more modern, innovative look and an appealing presentation of the products.

Communication concept



Conception of a landing page with the new elements
With a landing page specially developed for the FLEX-LINE, we placed the new machine on the GABLER Thermoform homepage in an appealing and eye-catching way. Here too, the refreshed design served as a template for further landing pages for other products.

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