B2B website relaunch for Düring Schweißtechnik

Technically sophisticated solutions for resistance welding: this is what Düring Schweißtechnik GmbH stands for. The company develops, manufactures and assembles manual welding guns, robot welding guns and special welding systems. An important target group is the automotive industry, which the relaunch of the website was intended to address more strongly. Stronger support for sales was also desired - both within Germany and internationally. In addition to presenting the product portfolio in a more sales-oriented way, another focus was to improve the way applicants are addressed in order to attract qualified new employees.

The basis for our work was a content workshop with managers from Düring Schweißtechnik GmbH. This included defining the company's target groups and core messages. The content was revised with a focus on the automotive industry and applicants. Strong sales texts with corresponding SEO keywords now bring Düring Schweißtechnik further up the Google rankings and optimally convey the company's USPs. Applicants are informed about new job prospects through improved placement and preparation of job advertisements. New mood images, which were created in a specially arranged shoot, emotionalize customers as well as potential new employees.

Effects achieved:

• Strengthened sales argumentation with a clear focus on the main target group
• Strong sales presentation of the product portfolio
• Top Google rankings for the most important search terms
• Optimized usability and responsiveness