Logo development
The aim of the logo development was to create a uniform and strong brand image. The redesign of the logos is based on already strong and familiar brand elements, such as the prominent and modern "SCHWARTE S." As part of the brand relaunch, the "S" was made even more striking by removing the Schwarte lettering in the "S", allowing it to appear as a single figurative mark. At the same time, the "Schwarte" lettering was repositioned and refreshed with a modern, sans-serif font that elevates it to the same level as the epithet. This approach combines tradition with modernity and innovation and takes into account the growing number of application areas and the need for special formats. Retaining the graphic "S" from the old logo also ensures immediate recognition value, which carries the brand's identity into the future.


Design elements in the application




Do you need a successful brand relaunch? Let's talk!
DISCOVER MORE