B2B websites for SMEs
Focus: Content
Everything from one source
We are thinking about the future
No dependencies
Pragmatics saves nerves
Sounds good?
Our approach to B2B websites
B2B Website Kick-off: Content and Strategy Workshop
The workshop has the task of developing a sustainable foundation. Whether it's a new brand architecture, positioning vis-à-vis competitors and target groups, the development of USPs or a new sales strategy, each workshop is individually tailored to your company and your requirements. We summarize the results in a compact content manual so that you can use them independently for further projects in the future.
Concept phase
Based on the results of the workshop, we develop a concept that fits your goals. Do you want to present your product portfolio in a sales-oriented way? Do you want to inspire potential applicants above all? You want to optimize the usability of your website? Depending on the goal, we create the basic framework and focus on the topics that we defined together as priorities in the workshop.
Screendesign
Based on the agreed concept and the existing corporate design, we create a responsive screen design that also works optimally on mobile. Call-to-actions, lead generation forms and the sales-boosting presentation of your portfolio are visualized here for the first time.
Image and text editing
Content is king. To convince potential customers or applicants and to present your company in a competitive way, our editors write first-class SEO-optimized texts. These are not only well received by your target group, but also bring you further up in the Google ranking. The imagery we choose harmonizes with your CI, evokes emotions and stays in the user's mind.
Technical implementation and programming
The implementation of your new website is done in Wordpress, a future-proof standard system that is also easy to use. So you can also make changes yourself after finalizing the website and are not dependent on programmers. Through a diverse range of plugins and extensions, we can respond to a wide variety of requirements.
Content Management
Once the texts and images have been agreed, the content is added to the website. Call-to-action buttons, interactive elements or contact forms are also created in this step. After final testing, your website is now ready to go live.